Requirements
- •5+ years of experience in business marketing, partner marketing, or a related role ideally within crypto, financial services, or enterprise technology
- •Understanding of the crypto ecosystem and ability to work with both crypto-native companies and traditional businesses
- •Experience owning integrated or joint GTM campaigns from planning through launch and measurement
- •Excellent writing and editing skills with ability to understand complex integrations and create clear content
- •Strong judgement, highly organized, comfortable managing many concurrent workstreams
- •High-agency and self-directed, able to use AI and automation intelligently and work without significant oversight
What You'll Do
- •Be embedded within the GTM business and content teams to understand pipeline context, priorities, and opportunities for co-marketing amplification
- •Maintain a clear view of upcoming launches, evaluate and prioritize opportunities based on expected impact
- •Develop and own joint marketing campaigns including creating social activations, writing case studies and blogs, and other programs
- •Drive campaigns from start to finish including managing timelines, execution, legal and compliance reviews, launch sequencing, and follow-through
- •Own campaign outcomes by defining objectives and success metrics, tracking performance, and leveraging learnings
Nice to Have
- •Familiarity with DeFi, payments, stablecoins, tokenization, and financial infrastructure
Benefits
- •Challenging problems with autonomy and impact
- •Endless opportunity for impact in a game-changing blockchain technology
- •Part of a world class, highly motivated team
- •Culture of collaboration, low ego, and high-quality output
- •Strong ecosystem supported by leading investors and contributors
