United States - Hybrid•United Kingdom - Hybrid
Hybrid
Senior
Full Time
B2B marketingEnterprise marketingFintechCryptoPaymentsProduct marketingContent marketingSocial media marketingDemand generationLeadership
Requirements
- •7+ years of B2B marketing experience, ideally in payments, fintech, financial infrastructure, enterprise technology, or another complex and regulated category.
- •Experience building or scaling a marketing function, business line, or product category from an early stage.
- •Hands-on experience writing LinkedIn posts, campaign briefs, sales presentations, and defining long-term go-to-market strategies.
- •Experience working within a closely integrated Product–Sales–Marketing model.
- •Ability to create a unified portfolio narrative with differentiated positioning for distinct products, customer segments, industries, and use cases.
- •Experience developing positioning and messaging for technical, API-based, platform, infrastructure, or multi-product offerings.
- •Understanding of complex enterprise sales motions including strategic accounts, long buying cycles, technical integrations, procurement processes, and multi-stakeholder buying committees.
- •Exceptional writing and editing skills for various content types including social media, websites, campaigns, thought leadership, customer stories, executive communications, and sales materials.
- •Ability to build a distinctive social voice for a B2B brand and respond quickly to industry conversations without compromising accuracy or quality.
- •Experience leading integrated campaigns in partnership with Creative teams from concept through delivery and measurement.
- •Ability to provide clear creative direction and feedback while ensuring commercial objectives are met.
- •Experience launching new products, capabilities, partnerships, or markets and coordinating cross-functional stakeholders.
- •Commercially minded with fluency in pipeline, account engagement, product adoption, sales velocity, win rates, expansion, attribution, and marketing ROI.
- •Ability to balance near-term deals and launches with longer-term brand and demand building.
- •Self-motivated builder comfortable working without a large team or established playbook.
- •Strong ownership, urgency, and ability to manage multiple concurrent workstreams with high standards.
- •Excellent communication skills to build trust with senior leaders, technical experts, sales teams, customers, partners, and creative teams.
- •Strong working understanding of enterprise payments, fintech, digital assets, and financial infrastructure landscape.
What You'll Do
- •Build MoonPay’s Enterprise Marketing strategy from the ground up, translating business goals into a focused go-to-market plan, campaign roadmap, editorial calendar, and day-to-day execution priorities.
- •Define a cohesive enterprise narrative for MoonPay across its broader portfolio while developing differentiated positioning for specific products, capabilities, use cases, industries, and customer segments.
- •Operate as the marketing lead within the Product–Sales–Marketing partnership, ensuring customer insight, product strategy, and commercial priorities translate into coordinated market execution.
- •Remain hands-on across the full marketing lifecycle, developing the strategy, writing the brief, creating the content, coordinating stakeholders, launching the work, and measuring its performance.
- •Own the positioning and messaging across MoonPay’s payments, stablecoin, crypto, and digital-asset infrastructure, making complex products clear, differentiated, credible, and commercially compelling.
- •Develop go-to-market strategies for priority audiences, including banks, fintechs, payment providers, wallets, exchanges, marketplaces, merchants, global employers, and digital-asset businesses.
- •Lead go-to-market execution for new products, capabilities, integrations, markets, and strategic partnerships—from audience definition and messaging through launch, distribution, and adoption.
- •Work closely with Sales and Product to identify priority segments, use cases, buyer needs, and market opportunities based on customer conversations and active deal cycles.
- •Stay directly involved in priority accounts and deals, creating tailored narratives, presentations, case studies, competitive guidance, and other materials that help Sales engage and win complex enterprise customers.
- •Turn insights held across Sales and Product into scalable marketing assets, including segment playbooks, buyer-specific messaging, use-case content, sales enablement, and objection-handling frameworks.
- •Build integrated campaigns across content, digital, social, events, partnerships, executive engagement, and account-based marketing to generate awareness, engagement, and qualified enterprise pipeline.
- •Partner with MoonPay’s award-winning in-house Creative team to conceive and lead integrated campaigns, owning the campaign strategy, audience, brief, messaging, channel plan, stakeholder alignment, and delivery.
- •Give Creative clear customer and commercial context, provide decisive feedback, and ensure the final work is both creatively strong and effective against its intended objective.
- •Develop and manage MoonPay’s enterprise content strategy and calendar across LinkedIn and X, personally creating posts and longer-form content for the company and its executives that build credibility with business audiences.
- •Strengthen MoonPay’s voice with enterprise audiences by developing a clear, authoritative point of view on relevant product developments, customer needs, regulatory changes, and industry conversations.
- •Create high-quality content across formats, including campaign copy, thought leadership, customer stories, presentations, website copy, reports, sales materials, executive content, and event programming.
- •Develop joint marketing programs with customers and strategic partners, including launch plans, case studies, co-marketing campaigns, events, and social amplification.
- •Build a thought-leadership platform for MoonPay, working with executives and subject-matter experts to develop original perspectives on payments, stablecoins, crypto, treasury, tokenization, and global financial infrastructure.
- •Partner with Communications to ensure product launches, customer announcements, partner news, executive thought leadership, and media activity reinforce a consistent enterprise narrative.
- •Coordinate with Legal, Compliance, and Risk to ensure product claims, customer stories, campaigns, and social content are accurate and appropriate for a regulated financial business.
- •Own Marketing’s contribution to enterprise pipeline, product adoption, revenue, account expansion, and partner growth, working with Sales and Revenue Operations on attribution, reporting, and performance reviews.
- •Use campaign data, customer feedback, product adoption, and sales insight to evaluate performance, improve execution, and prioritize future investment.
- •Establish the operating processes, repeatable programs, and evidence of impact needed to scale the Enterprise Marketing function over time.
Nice to Have
- •Experience marketing stablecoins, on/off-ramps, treasury infrastructure, tokenization, crypto trading infrastructure, or embedded financial products.
Benefits
- •Competitive salary package
- •Equity package with employee ownership
- •Pay-for-performance equity bonus
- •Moonshot award with $250,000 equity grant twice a year
- •Pension with employer contributions from day one
- •Employee referral program with $10,000 USDC reward
- •Flexible Time Off
- •Birthday leave
- •Enhanced parental leave
- •Hybrid working schedule with remote or office options
- •Commuter benefits for public transport
- •Private healthcare benefits
- •Wellhub wellness membership
- •Unlimited enterprise access to latest AI tools
- •Lunch credit for office days
- •Home office setup allowance
- •Remote working allowance
- •Monthly product budget and zero-fee crypto transactions
- •$1,000 annual training budget
- •High Potential Program with development and mentorship
- •Regular remote company offsites
- •Cycle to Work scheme (Ireland)
- •EV Salary Sacrifice scheme (UK)
About Moonpay
MoonPay is a fintech company providing payment infrastructure for converting fiat currencies into cryptocurrencies and NFTs.
Dover, DE, US
250 - 500
Finance