Creative Director - Performance Advertising

San Jose, California, United States•San Jose, United States

Remote

Director

Full Time

2 days ago

💰$313,055 - $375,666

performance advertisingcreative directormarketingcryptoweb3

Requirements

•3+ years of advertising creative experience with a strong performance marketing orientation
•Experience owning or leading creative strategy across Search Ads and at least one major paid social channel
•Strong ability to craft high-performing search ad copy systems and align creatively with landing page conversion
•Proven capability to build scalable creative mechanisms including playbooks, testing frameworks, asset lifecycle management, and production workflows
•Strong stakeholder management and execution in fast-paced environments

•Develop and scale a creative strategy aligned with funnel goals (acquisition, activation, conversion, retention) and user segmentation
•Translate product value into clear, high-performing narratives across channels
•Own performance creative for Search Ads including messaging architecture, keyword-intent mapping, ad copy systems, extensions, and landing page creative alignment
•Build a structured approach to continuous iteration with copy testing plans, variant frameworks, and learning loops tied to CPA/ROI outcomes
•Lead creative direction for paid social channels covering both short-form video and static/UGC-style creatives
•Guide scripting/storyboarding, editing standards, and asset packaging to maximize conversion performance
•Establish a creative experimentation model with clear criteria for promotion and retirement of assets
•Build a creative taxonomy/tagging system and connect it to performance insights
•Partner with media buyers and analytics to run A/B tests and translate results into actionable creative improvements
•Design and run an efficient production pipeline across markets and languages
•Manage internal and external resources with clear deliverable standards and performance expectations
•Leverage and expand external creative supply and networks
•Leverage AIGC tools to craft creative demos and derivatives
•Work closely with Growth, Product, Design, and Data teams to ensure creative consistency with product priorities and conversion journey

•Strong Web3 understanding and real trading experience (spot/perps/derivatives)
•U.S. market experience including audience insight, cultural nuance, competitive context, and performance channels at scale
•Access to external creative resources (vendors/creators/agencies) and ability to manage them effectively