New York, United States; San Jose, California, United States•San Jose, United States (US)
Remote
Director
Full Time
10 days ago
💰$200,000 - $300,000
cryptoAIlifecycle marketingleadershipUS market
Requirements
- •Experience leading lifecycle programs with clear strategic thesis
- •Demonstrated AI fluency including use of agentic tools and autonomous workflows
- •Strong user behavior analysis skills and ability to form hypotheses from engagement data
- •Ability to execute with speed and excellence and direct AI agents and partners with precision
- •Comfort with ambiguity and bias toward action in a fast-moving environment
- •Demonstrated leadership through strategic change and ability to reorient teams or programs mid-flight
- •Experience working across multiple markets with ability to build scalable global frameworks with local relevance
What You'll Do
- •Define lifecycle marketing strategy and vision for US users from acquisition through activation, retention, and reactivation across segments and products
- •Embed AI into every layer of lifecycle marketing including ideation, content development, segmentation, testing, and analysis
- •Build and train agentic AI workflows to execute lifecycle programs at scale
- •Translate user behavior data into actionable programs
- •Develop deep understanding of user segments, motivations, and engagement signals
- •Build partnerships with Product, PMM, Data, BI, Design, Legal, and regional teams to influence roadmaps and go-to-market planning
- •Lead from the front with strategic problem-solving, AI-native thinking, and focus on quality to move users
Nice to Have
- •15+ years in lifecycle, CRM, or growth marketing in a high-growth, fast-paced environment
- •Track record of building lifecycle strategies that drove measurable impact on activation, retention, or LTV
- •Meaningful AI adoption in workflows with specific examples
- •Experience with Marketing Automation tool rollouts
- •Experience in crypto, fintech, or financial services
- •Familiarity with CeFi/DeFi and curiosity about crypto space
- •Strong communication skills to present strategy to CMO and campaign briefs to designers
Benefits
- •Competitive total compensation package
- •Learning and Development programs and education subsidy
- •Various team building programs and company events
- •Wellness and meal allowances
- •Comprehensive healthcare schemes for employees and dependents
About OKX
OKX is the second largest global crypto exchange by trading volume and a leading Web3 ecosystem.
Victoria, Seychelles
1000 - 5000
Blockchain & Cryptocurrency