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    O

    Content Marketing Lead

    Oyster
    EMEA•United States•Ireland•Portugal•United Kingdom•Spain•Brazil•Canada
    Remote
    Senior
    Full Time
    AI-firstremotecontent marketingthought leadershipB2B technologysenior rolehigh autonomy

    Requirements

    • •8+ years in content, editorial, or brand journalism with senior ownership of brand narrative or thought leadership at B2B tech company
    • •Proven impact of setting company or category narrative that changed decisions and earned authority
    • •Portfolio of work with citations, quotations, debate, or organic sharing
    • •Demonstrated AI-first practice beyond drafting including workflows, QA, governance, and adoption
    • •Exceptional English editorial judgment, writing, editing, sourcing, and voice control
    • •Ability to turn proprietary data and complex research into clear, defensible business arguments
    • •Experience making high-leverage trade-offs and setting direction across executives and functions without formal authority
    • •Proven ability to build scalable mechanisms, operating standards, and roadmaps
    • •Motivation to operate as a high-autonomy individual contributor with no direct reports

    What You'll Do

    • •Define company-wide editorial and category strategy across multiple teams
    • •Resolve narrative trade-offs and establish consistent positions and language
    • •Own multi-year editorial roadmap and flagship research portfolio
    • •Act as final quality bar for voice, accuracy, and evidence in content
    • •Architect and govern AI content systems for research, fact-checking, and evaluation
    • •Define risk-based rules for AI and human content leadership
    • •Establish company-wide content mechanisms and standards
    • •Measure and evolve AI content system performance quarterly
    • •Set operating model for executive publishing and advise leaders
    • •Turn proprietary data into original research shaping external conversation
    • •Mobilize newsletter, podcast, events, PR, analyst relations, and social around narratives
    • •Connect editorial decisions to company growth and customer engagement
    • •Build reporting for better portfolio and investment decisions
    • •Identify emerging market shifts and recommend company responses
    • •Set direction for stakeholders, freelancers, agencies, and experts without formal authority
    • •Create decision rights, operating rhythms, and shared standards
    • •Define long-term roadmap and organizational shape of content capability

    Nice to Have

    • •Domain background in HR tech, global employment, future of work, fintech, or compliance-heavy category
    • •Experience with AI search visibility optimization
    • •Multimedia skills such as video, podcast, or design fluency
    • •Experience establishing in-house newsroom or original research program
    • •Experience working or living across multiple markets or multilingual

    Benefits

    • •Fully remote work from anywhere in AMER or EMEA regions
    • •40 days paid time off including holidays and vacation or more if required locally
    • •Mental health support via Plumm service
    • •Monthly wellbeing allowance
    • •Flexible parental leave with at least three months paid and job protection up to 12 months or as required locally
    • •Work from home stipend for laptop and home office equipment

    About Oyster

    Oyster is a distributed HR platform that offers companies to hire, pay, and care for teammates.

    Charlotte, NC, US
    500-1000
    HR & Recruiting