Remote-US
Remote
Mid Level
Full Time
1 day ago
remotelifecycle marketinggrowth marketingCRMfintech
Requirements
- •3-6 years of experience building lifecycle/CRM programs from strategy to execution
- •Extensive experience building and executing complex CRM campaigns with multiple stakeholders
- •Experience with CRM tools such as Braze and other campaign-building tools
- •Proven understanding of driving retention and engagement in prediction markets or sports gaming industries; experience in consumer fintech and trading is a plus
- •Strong skills in analytic tools and knowledge of experimentation principles
- •In-depth knowledge of marketing automation/CRM systems and building capabilities to elevate lifecycle marketing effectiveness
- •Strong copywriting skills and creative intuition to support campaign building
What You'll Do
- •Drive retention and engagement marketing strategy across push, email, and in-app channels for Trading products
- •Own strategy end-to-end for Trading products including measurement, priorities, and roadmap
- •Partner with Lifecycle Lead on business outcomes and communication to leadership
- •Build and execute complex CRM campaigns and automations to drive revenue, engagement, and retention
- •Drive lifecycle marketing experimentation roadmap with Data Science and Product teams
- •Partner with Lifecycle Lead on growth contribution and roadmap for lifecycle initiatives
- •Collaborate with Product teams on lifecycle strategies and automations for predictions, spot trading, and perpetual futures
- •Work with Brand Design and Product Marketing to design branded experiences, content, and go-to-market moments
Nice to Have
- •Experience in consumer fintech and trading
About Phantom
Phantom is a crypto wallet that facilitates the buying, trading, and storing of cryptocurrencies, including NFTs and tokens.
San Francisco, CA
100 - 250
Blockchain & Cryptocurrency