Product Marketing Manager

Remote

Mid Level

Full Time

about 1 month ago

remoteblockchainproduct marketingAIB2Bfintech

Requirements

•Experience shipping product marketing across a multi-product B2B platform
•Proven execution with live campaigns, published landing pages, and sales materials
•Ability to understand technical concepts and translate them for ideal customer profiles (ICPs)
•Proven AI fluency at a systems level with experience building repeatable AI-driven workflows
•High agency and fast judgment with a bias to ship and iterate
•Strong writing skills capable of producing publish-ready content without heavy editing

•Own product positioning and messaging across the product suite
•Develop and execute go-to-market (GTM) strategy and campaigns for product launches
•Build and run demand generation campaigns including paid LinkedIn campaigns, email nurture sequences, and landing pages
•Create sales enablement materials such as pitch decks, one-pagers, battlecards, and objection handling guides
•Develop a repeatable GTM playbook and measure campaign performance and BD material adoption
•Build agent-driven workflows using AI tools like Claude or Codex to automate marketing tasks
•Use AI to generate launch asset sets from a single positioning source of truth

•Experience in payments or fintech
•Experience marketing API or platform products
•Experience marketing at a growth-stage SaaS company
•Experience as primary product marketing manager at a growth-stage startup owning full loop from positioning to execution
•Experience navigating company pivots or repositioning