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    R

    Integrated Marketing Lead

    RevenueCat
    AmericasEMEA
    Remote
    Senior
    Full Time
    about 1 month ago
    remote-firstB2B SaaSdeveloper-focusedcross-functionalAI-first

    Requirements

    • 5+ years of experience running complex, multi-channel marketing campaigns
    • Experience in high-growth B2B SaaS or developer-focused environment
    • Ability to conceptualize large brand campaigns and execute initial steps
    • Comfortable working with ambiguous goals and turning them into concrete plans
    • Understanding of developer audience and authentic marketing approaches
    • Ability to lead cross-functional teams without direct authority
    • Proficiency in using modern AI tools to enhance marketing impact

    What You'll Do

    • Own and drive biggest marketing bets end-to-end
    • Lead ambitious, sometimes unconventional marketing initiatives
    • Shape strategy, own outcomes, and execute marketing campaigns
    • Align cross-functional teams including Content, PMM, Sales, and CS
    • Build and execute multi-channel marketing campaigns
    • Audit recent campaigns and identify gaps
    • Build relationships with key stakeholders
    • Define strategy and execution plan for integrated marketing campaigns
    • Establish effective cross-functional campaign collaboration processes
    • Partner with Brand Design and Content teams to ensure brand consistency
    • Launch and measure impact of high-stakes, cross-channel campaigns
    • Introduce unconventional ideas resonating with developer community
    • Shift marketing approach from specialized silos to cohesive integrated machine
    • Demonstrate measurable impact on brand awareness, engagement, and pipeline generation
    • Be a strategic partner in defining marketing narrative and campaign calendar

    About RevenueCat

    RevenueCat is a subscription management platform for apps that monetize through in-app purchases.

    San Francisco, CA
    50 - 100
    Finance