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    Senior Director, Digital Marketing & Operations

    Rithum
    United States - Remote
    Remote
    Director
    Full Time
    about 2 months ago
    💰$170,000 - $240,000
    remoteB2BSaaSdigital marketingSEOmarketing automationleadershipdirector

    Requirements

    • 12+ years marketing experience with focus on website management, SEO, marketing automation, and analytics/reporting
    • 8+ years leadership experience in high-growth B2B SaaS companies with $100M+ revenue
    • Proven track record in digital marketing strategy, website performance, SEO rankings, and conversion rates
    • Expertise in marketing automation tools, CRM, and analytics platforms
    • Strong analytical skills to interpret complex data and provide actionable insights
    • Excellent project management skills
    • Strong leadership and communication skills with experience building and mentoring teams

    What You'll Do

    • Drive overall digital strategy for website, SEO, marketing automation, and data analytics
    • Lead team to improve user experience, organic traffic, and conversions
    • Oversee and optimize inbound lead flow and lifecycle hand-off to Sales
    • Enhance marketing automation workflows
    • Provide actionable insights through reporting and analysis
    • Scale digital marketing efforts and optimize conversion rates
    • Oversee website development, optimization, and performance
    • Develop and implement SEO strategies including LLMs
    • Lead marketing automation platform strategy and execution
    • Build and maintain analytics infrastructure and dashboards
    • Collaborate with demand generation, product marketing, content teams, RevOps, and sales
    • Implement A/B testing strategies
    • Work with external vendors, agencies, and partners
    • Evaluate and optimize marketing technology stack
    • Stay current on digital marketing trends and technologies
    • Lead, mentor, and inspire a global marketing team

    Nice to Have

    • Bachelor’s degree in marketing, business or related field; MBA is a plus
    • Experience in high-growth SaaS or technology environment
    • Experience overseeing developers in Agile/scrum methodology using Github and Jira
    • Prior DevOps experience managing sprints, technical infrastructure, information architecture, and QA deployments
    • Familiarity with advanced SEO tactics and tools, ranking in LLMs, and website conversion rate optimization including personalization
    • Experience managing global marketing initiatives and multicultural environments
    • Experience managing and integrating martech tools like Wordpress, Github, Pagely, AWS, Marketo, 6sense, Salesforce, Pathfactory, Pendo, ReachDesk, Revsure, Trendemon, Wistia

    Benefits

    • Medical, dental and vision benefits with company HSA contributions starting Day 1
    • 6% 401(k) match
    • Competitive time off package including 20 days PTO, 9 company holidays, 2 floating holidays, 7 sick days, 2 wellness days, 1 paid volunteer day; increases with tenure
    • 12 weeks primary caregiver leave and 4 weeks secondary caregiver leave
    • Accident, critical illness, and hospital indemnity insurance
    • Pet insurance
    • Legal assistance and identity theft insurance plans
    • Life insurance 2x salary
    • Access to Calm app and Employee Assistance Program
    • $65/month remote work internet stipend
    • Culture and team-building activities
    • Tuition assistance
    • Career development opportunities
    • Charitable contribution match up to $250 per year

    About Rithum

    Rithum is a provider of cloud-based e-commerce fulfillment and marketing solutions for large retailers, marketplaces, and consumer brands.

    Atlanta, GA, US
    500 - 1000
    eCommerce