United States - Remote
Remote
Director
Full Time
about 2 months ago
💰$160,000 - $245,000
remoteSaaSproduct marketingdirectorleadership
Requirements
- •10+ years of product marketing experience, including at least 5 years in a senior leadership role
- •Proven success in high-growth SaaS or technology organizations
- •Demonstrated ability to drive end-to-end go-to-market strategy, messaging, and campaign execution
- •Strong experience partnering with Marketing teams to design campaigns and produce assets for demand generation, thought leadership, and lifecycle engagement
- •Proven ability to work seamlessly with Product, Sales, and Client Success teams to align on priorities and deliver business results
- •Strong analytical skills with a track record of leveraging data to guide strategy and optimize performance
- •Success in managing and scaling high-performing product marketing teams
- •Exceptional ability to influence stakeholders and communicate value across all levels of the organization
What You'll Do
- •Lead cross-functional go-to-market planning for new product launches, enhancements, and feature updates
- •Drive market adoption by collaborating with Marketing to design demand-generation campaigns, content marketing strategies, and lifecycle marketing initiatives
- •Define and own launch objectives, milestones, and KPIs to track and report success
- •Develop compelling messaging frameworks, competitive positioning, and value propositions tailored to key personas and industries
- •Work with the Marketing team to ensure messaging consistency across all external touchpoints
- •Equip teams with clear narratives that align with both product functionality and client pain points
- •Conduct in-depth market research, competitive analysis, and client interviews to identify market trends, white space opportunities, and gaps in the portfolio
- •Serve as the expert on market dynamics, buyer personas, and client needs to guide Product development and marketing efforts
- •Synthesize and share actionable insights to inform strategic decision-making, product roadmaps, and GTM priorities
- •Develop comprehensive enablement materials including product collateral, battle cards, competitor analyses, demo scripts, and playbooks
- •Collaborate with Marketing to design and deliver educational content to support demand generation and thought leadership efforts
- •Partner with Sales Enablement teams to train Sales and Client Success teams on messaging, use cases, and market differentiation
- •Lead efforts to collect and integrate feedback from clients, prospects, and partners into product marketing strategies
- •Advocate for client needs and pain points within the organization to shape product enhancements and innovation
- •Partner with Marketing to develop case studies and client stories that highlight product impact and ROI
- •Establish and monitor key performance indicators (KPIs) for product marketing success
- •Use data to optimize messaging, campaigns, and enablement strategies for continuous improvement
- •Report on the impact of product marketing efforts to senior leadership
- •Build, develop, and inspire a team of product marketing professionals
- •Set clear goals and performance expectations, providing mentorship and development opportunities
- •Encourage innovation and cross-functional alignment to drive shared goals across the organization
Nice to Have
- •Bachelor’s degree in Marketing, Business or a related field
- •MBA preferred
- •Prior experience in a Private Equity-backed organization
- •Familiarity with high-velocity and enterprise SaaS GTM motions
- •Understanding of SaaS product functionality and buyer needs in key verticals such as e-commerce, retail, or technology
Benefits
- •Medical, dental and vision benefits with company HSA contributions starting Day 1
- •6% 401(k) match
- •Competitive time off package including 20 days PTO, 9 Company-Paid holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, 1 Paid Volunteer Day; PTO increases with tenure
- •12 weeks primary caregiver leave and 4 weeks secondary caregiver leave
- •Accident, critical illness, and hospital indemnity insurance
- •Pet insurance
- •Legal assistance and identity theft insurance plans
- •Life insurance 2x salary
- •Access to the Calm app and Employee Assistance Program
- •$65/month Remote work stipend for internet
- •Culture and team-building activities
- •Tuition assistance
- •Career development opportunities
- •Charitable contribution match up to $250 per year
About Rithum
Rithum is a provider of cloud-based e-commerce fulfillment and marketing solutions for large retailers, marketplaces, and consumer brands.
Atlanta, GA, US
500 - 1000
eCommerce