SaaS Group logo
    S

    Senior Marketing Lead

    SaaS Group
    Remote•DAKboard
    Remote
    Senior
    Full Time
    remoteseniormarketingB2CSaaSAI toolsperformance marketingemail marketingCROaffiliate management

    Requirements

    • •Think in systems, not just channels, and can look at marketing as a whole to figure out what to focus on next
    • •Delegation skills: scope projects clearly, hand off to contractors, agencies, or AI agents, and judge quality of output
    • •Organized and self-driven, comfortable writing marketing content and planning strategy
    • •Experience using AI tools and agents daily for research, content, and analysis with real examples
    • •Experience marketing a B2C SaaS or subscription product, ideally with ownership across multiple channels
    • •Fast learner able to pick up new marketing approaches quickly
    • •Native-level American English with a natural feel for US consumer communication

    What You'll Do

    • •Own DAKboard's marketing strategy end to end: plan it, build it, run it, and measure it, channel by channel
    • •Build out and automate DAKboard's channels: email, landing pages and conversion rate optimization, performance marketing (Google Ads, Amazon Ads), social, retargeting, partnerships/affiliates, and SEO content
    • •Manage and quality-check the work of part-time contractors across these channels
    • •Set up, manage, and scale a growing set of AI agents and tools to cover research, content, analysis, and automation
    • •Partner closely with DAKboard's CEO on priorities, budget, and testing new channels
    • •Write and speak in a way that genuinely resonates with DAKboard's core audience: busy US families and parents

    Nice to Have

    • •Experience with email marketing at scale
    • •Experience with CRO/landing page optimization
    • •Experience with performance marketing (Google Ads, retargeting)
    • •Experience with partner/reseller/affiliate program management
    • •Experience with smart-home, consumer electronics, or family-tech products

    Benefits

    • •Ultimate flexibility: 100% remote work
    • •Freedom and autonomy with high-trust team environment
    • •Minimum bureaucracy with efficient and sustainable momentum
    • •Small and friendly team culture
    • •Access to a community of entrepreneurial SaaS professionals for knowledge exchange
    • •Flexible time off to recharge

    About SaaS Group

    SaaS.group LLC is a Software as a Service Portfolio Company.

    Las Vegas, NV, US
    10 - 50
    IT Services