Remote in the United States
Remote
Senior
Full Time
about 2 months ago
remoteB2B marketingenterprise accountsABXABMSaaSdata-drivenproject management
Requirements
- •6+ years in B2B marketing including at least 3 years building and executing ABM or ABX programs targeting enterprise accounts at a developer tools, SaaS, or technical platform company
- •Proven success generating pipeline and influencing revenue through account-based programs with specific metrics
- •Experience supporting complex buying groups, navigating long sales cycles, and partnering closely with sales teams
- •Strong understanding of account-based marketing platforms and supporting technologies including Demandbase, Salesforce, intent data providers, and related martech tools
- •Experience building audience segmentation frameworks, vertical-specific campaigns, personalized content experiences, and account-based engagement programs at scale
- •Data-driven mindset comfortable with building measurement frameworks, analyzing performance data, and optimizing programs
- •Strong execution and project management skills managing multiple stakeholders, priorities, and campaigns simultaneously
What You'll Do
- •Execute and scale enterprise ABX programs by partnering with marketing and sales leadership to translate GTM priorities into personalized account experiences that generate pipeline and accelerate revenue
- •Drive coordinated account engagement by running weekly account pod meetings with AEs and SDRs to align on priority accounts, engagement insights, campaign activity, and next-best actions
- •Develop and optimize multi-channel campaigns including events, digital, direct mail, email, paid channels, and gifting, continuously testing and refining performance
- •Build scalable personalization programs such as account segmentation, vertical-specific campaigns, personalized landing pages, and buying committee engagement strategies
- •Measure and optimize performance by tracking ABX effectiveness across account engagement, pipeline influence, opportunity progression, and revenue impact, using data and insights to improve targeting and program performance
Nice to Have
- •Experience marketing developer tools, content platforms, or technical infrastructure to enterprise engineering and digital teams
- •Familiarity with AI-powered content workflows and positioning them to enterprise buyers
- •Experience executing and optimizing ABX programs in a high-growth B2B environment with a track record of improving engagement, pipeline, and conversion rates
- •Hands-on experience developing intent-based segmentation, account prioritization models, and trigger-based engagement plays
- •Experience creating personalized account experiences at scale including vertical-specific campaigns, custom landing pages, and targeted content journeys
- •Experience supporting executive engagement programs such as roundtables, executive dinners, and strategic events
Benefits
- •Highly-skilled, inspiring, and supportive team
- •Positive, flexible, and trust-based work environment encouraging long-term professional and personal growth
- •Global, multi-culturally diverse group of colleagues and customers
- •Comprehensive health plans and perks
- •Healthy work-life balance accommodating individual and family needs
- •Competitive stock options program and location-based salary
About Sanity
Sanity is a modern, flexible content platform (the Composable Content Cloud) that replaces legacy CMSs, letting teams build and deliver structured content across digital channels.
San Francisco, California, United States
201-500
Software