Remote in the United States or Canada (East Coast/ET)
Remote
Senior
Full Time
💰$5,000,000 - $10,000,000
remotepaid mediateam managementB2B marketingAI in marketing
Requirements
- •8+ years in B2B paid media managing $5-10M+ annual budgets
- •At least 2+ years managing a team
- •Deep expertise in paid social platforms (LinkedIn, Meta, YouTube, Reddit, TikTok)
- •Working knowledge of Google Ads, DSP, and DOOH
- •Experience managing agencies and contractors with ability to write briefs and set KPIs
- •Experience building and running structured experimentation programs
- •Experience building paid media infrastructure (attribution, naming conventions, tagging, reporting)
- •Demonstrated use of AI in paid media for bidding optimization, performance analysis, creative production, and audience segmentation
- •Strong communication skills for presenting to leadership and aligning cross-functional partners
- •Familiarity with B2B SaaS or developer tools with longer sales cycles and buying committees
What You'll Do
- •Build and lead the paid media team, including hiring, onboarding, coaching, and developing direct reports
- •Own paid media strategy and manage a $5M+ annual budget across multiple platforms
- •Manage agencies and contractors, setting strategy and testing agenda
- •Run paid social campaigns on LinkedIn, Meta, YouTube, Reddit, and TikTok
- •Build paid media infrastructure including measurement frameworks, attribution models, tagging systems, and reporting dashboards
- •Run structured experimentation programs across creative, audiences, and channels
- •Use AI for bidding optimization, audience modeling, creative iteration, and performance analysis
- •Drive full-funnel marketing programs coordinating with demand gen, ABX, content, and sales
- •Report on business outcomes such as pipeline generated, cost per opportunity, and influenced revenue
Nice to Have
- •Paid media experience in developer tools, content platforms, or technical infrastructure
- •Familiarity with ABM platforms (Demandbase, 6sense) and account-based motions
- •Experience scaling a paid program from early stage to mature multi-channel operation
- •Built AI-assisted workflows beyond platform defaults (custom models for bid management, AI-driven creative testing, automated budget reallocation)
- •Experience with Salesforce or HubSpot for closed-loop reporting
Benefits
- •Highly-skilled, inspiring, and supportive team
- •Positive, flexible, and trust-based work environment encouraging long-term professional and personal growth
- •Global, multi-culturally diverse group of colleagues and customers
- •Comprehensive health plans and perks
- •Healthy work-life balance accommodating individual and family needs
- •Location-based salary and competitive stock options program
About Sanity
Sanity is a modern, flexible content platform (the Composable Content Cloud) that replaces legacy CMSs, letting teams build and deliver structured content across digital channels.
San Francisco, California, United States
201-500
Software