United States - Remote
Remote
Mid Level
Full Time
29 days ago
B2B SaaSPerformance MarketingABMSalesforce6senseAI Marketing
Requirements
- •Experience running digital marketing and ABM campaigns in a B2B SaaS or technology-focused environment
- •Solid hands-on experience with Salesforce and 6sense reporting, analytics, and campaign measurement
- •Strong understanding of performance marketing metrics, campaign KPIs, attribution, pipeline reporting, and ROI analysis
- •Experience managing and optimizing paid digital channels and account-based marketing programs
- •Strong analytical and problem-solving skills with the ability to translate data into actionable insights
- •Experience partnering closely with Sales organizations and supporting revenue-focused initiatives
- •Familiarity with AI-powered marketing workflows, automation, and campaign optimization tools
- •Ability to independently manage multiple priorities and execute in a fast-paced environment
- •Strong communication, organization, and stakeholder management skills
- •Detail-oriented mindset with a strong focus on execution and operational accuracy
What You'll Do
- •Plan, execute, and optimize multi-channel digital marketing and ABM campaigns targeting key accounts and audiences
- •Partner closely with Sales and Revenue teams to align campaign execution with pipeline and revenue goals
- •Manage campaign reporting and performance analysis using Salesforce, 6sense, and related marketing technologies
- •Monitor campaign KPIs including engagement, conversion rates, pipeline influence, attribution, and ROI
- •Build and maintain scalable reporting frameworks and dashboards to support performance visibility and decision-making
- •Analyze campaign performance and continuously optimize targeting, messaging, channels, and spend allocation
- •Leverage AI tools and automation to improve campaign execution, monitoring, personalization, and measurement
- •Support demand generation initiatives across paid digital channels, nurture programs, and ABM strategies
- •Ensure operational excellence around campaign setup, tracking, attribution, and data quality
- •Collaborate cross-functionally with Marketing Operations, Content, Product Marketing, and Sales stakeholders
- •Stay current on performance marketing trends, digital technologies, and B2B demand generation best practices
Nice to Have
- •Experience in high-growth SaaS or cybersecurity organizations
- •Familiarity with marketing automation platforms and ABM orchestration tools
- •Experience with intent data platforms and account scoring methodologies
- •Knowledge of paid media strategy including LinkedIn, Google, display, and retargeting campaigns
- •Experience creating executive-level campaign performance reporting
- •Location in US EST timezone
About sonatype
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Fulton, MD, US
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