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    Performance Marketing Manager - PPC

    Sporty
    GLOBAL REMOTE
    Remote
    Mid Level
    Full Time
    5 months ago
    PPCPerformance MarketingGoogle AdsBing AdsApple Search AdsRemoteSportsGamingDigital Marketing

    Requirements

    • 3+ years of hands-on experience in performance marketing, with a strong focus on Google Ads.
    • Proven experience managing acquisition campaigns across multiple countries or regions.
    • Strong analytical mindset with the ability to interpret data, identify trends, and make data-driven optimization decisions.
    • Proficiency with key tools such as Google Ads, Google Analytics (GA4), and BI tools (Looker or similar).
    • Solid understanding of performance metrics, attribution models, and user acquisition funnels across web and app environments.
    • Excellent attention to detail, organizational skills, and ability to handle multiple campaigns in a fast-paced environment.
    • Collaborative attitude and strong communication skills, working effectively with creative, analytics, and local marketing teams.
    • Passion for sports, digital marketing, and continuous learning in the evolving ad tech landscape.

    What You'll Do

    • Execute and optimize performance marketing campaigns across Google Ads, Bing, and Apple Search Ads to drive user acquisition and ROI in multiple markets.
    • Manage end-to-end campaign operations — from setup and keyword research to monitoring, testing, and optimization — ensuring consistent delivery of KPIs such as CPA, CTR, and conversion rate.
    • Continuously test new bidding strategies, audience segments, and creative approaches to identify growth opportunities.
    • Contribute to creative ideation by analyzing ad performance and testing new copy and asset variations.
    • Analyze campaign performance data to extract insights and recommend actionable improvements, leveraging tools like Google Ads, AppsFlyer, and Looker.
    • Collaborate with senior team members, as well as creative, analytics, and local marketing teams, to execute performance strategies and deliver impactful results across regions.
    • Monitor market trends, competitor activities, and platform updates to ensure best-in-class campaign execution and identify new opportunities for scaling.
    • Support budget management, pacing, and forecasting across assigned geos and channels.
    • Contribute to team knowledge sharing by documenting learnings, best practices, and optimization frameworks.

    Nice to Have

    • Experience with Bing and/or Apple Search Ads.
    • Experience within the online sports betting, gaming, or fintech industry.
    • Familiarity with automation tools, scripts, or bulk management workflows for PPC campaigns.
    • Understanding of localization and cultural nuances when running campaigns across different markets.
    • Previous experience with cross-platform measurement frameworks or multi-channel attribution.

    Benefits

    • Remote first company in pursuit of sustainability
    • Competitive salary + individual performance based bonuses every quarter
    • 28 days paid annual leave
    • Core working hours are 10am-3pm in your local time zone with flexibility outside of this
    • Referral bonuses & flash bonuses
    • Top of the line equipment
    • Annual company retreats to provide great internal networking opportunities

    About Sporty

    Sporty Group is a global consumer internet & media company with a strong presence in sports broadcasting, fintech, entertainment and gaming.

    London, UK
    500 - 1000
    Media & Entertainment