GLOBAL REMOTE
Remote
Director
Full Time
5 months ago
remotegamingretentionCRMloyalty programsdirector
Requirements
- •Fluency in both written and spoken English
- •Bachelor’s or Master’s degree in a related field
- •A strong track record in retention marketing and operations, with proven experience in online Casino and/or Realsports
- •Demonstrated success in CRM, loyalty programs, VIP management, and player lifecycle marketing
- •Analytical expertise in player behavior, segmentation, campaign performance, and churn prevention strategies
- •Experience leading cross-functional teams and collaborating across multiple business areas
- •Strong commercial awareness and the ability to link retention activities to overall revenue and growth objectives
- •Knowledge of responsible gaming practices and fraud prevention in a retention context
What You'll Do
- •Define and lead the retention strategy for both Casino and Realsports, driving engagement, loyalty, and lifetime value
- •Oversee the design and execution of CRM campaigns, loyalty frameworks, VIP management, and lifecycle initiatives across both verticals
- •Develop and optimize monthly retention and promotional calendars, ensuring relevance to player segments and market nuances
- •Leverage data and analytics to segment Casino and Realsports players, predict churn, and personalize retention efforts
- •Track and report on campaign and promotion performance, providing insights and driving continuous optimization
- •Collaborate with product teams to deliver new features and tools that enhance player engagement and retention across Casino and Realsports
- •Partner with central marketing and operations teams to align retention initiatives with acquisition campaigns and broader business goals
- •Stay ahead of industry trends, competitor activity, and emerging retention marketing tools to maintain a best-in-class approach
Benefits
- •Remote first company in pursuit of sustainability
- •Competitive salary + individual performance based bonuses every quarter
- •28 days paid annual leave
- •Core working hours are 10am-3pm in your local time zone with flexibility outside of this
- •Referral bonuses & flash bonuses
- •Top of the line equipment
- •Annual company retreats to provide great internal networking opportunities
- •Personalised support during recruitment process
About Sporty
Sporty Group is a global consumer internet & media company with a strong presence in sports broadcasting, fintech, entertainment and gaming.
London, UK
500 - 1000
Media & Entertainment