MX Product Marketing Executive

MEXICO

Hybrid

Mid Level

Full Time

4 months ago

content strategycopywritingbilingualiGamingsports marketing

Requirements

•Degree in Marketing, Advertising, Business Adminsitration or related fields
•Minimum 2 years of experience in content coordination
•Minimum 2 years of experience in copywriting
•Bilingual: Native Spanish and fluent English (spoken and written) – mandatory
•Strong coordination and leadership skills, able to manage multiple projects and align cross-functional teams
•Excellent understanding of the local iGaming industry - both on real esports and casino
•Deep knowledge of key sports calendars in the country
•Exceptional communication and organization skills to deal with internal and global stakeholders
•Strong attention to detail and ability to work under pressure while maintaining high content quality
•Hands on, proactive, and creative, with the ability to work both independently and collaboratively

•Lead and manage the content strategy for SportyBet product
•Support the planning, coordination, and execution of brand campaigns
•Identify key sports events and trends relevant to the Mexican market based on data and market knowledge
•Plan product and platform content on a bi-weekly basis, including banners, featured sections, landing pages, and promotions
•Align product content with broader marketing strategies with the Marketing team
•Work alongside the Operations team to ensure proper execution of planned content
•Brief designers on all creative demands related to the product, from banners to whole landing pages
•Responsible for all copywriting and translations on the product, ensuring clear, engaging and localized content
•Analyze performance data to identify opportunities and provide insights that enhance content and campaign results