Remote•Austin Office
Remote
Senior
Full Time
21 days ago
B2BProduct MarketingLifecycle MarketingGrowthSales EnablementRemote
Requirements
- •6–10 years of experience in B2B or product marketing
- •Deep experience with B2B advertising and lifecycle marketing strategy
- •Self-starter who proactively identifies opportunities and leads initiatives
- •Confidence owning and executing B2B marketing roadmap end-to-end
- •Reliability, accountability, and consistency in execution quality
- •Experience influencing and collaborating with Product, Sales, Account Management, and Support
What You'll Do
- •Own the full marketing journey for the host community from discovery to loyal advocacy
- •Partner with Product on roadmap and translate new features into value narratives for Hosts
- •Run product education campaigns to gyms and studios in CRM
- •Own thought leadership and blog strategy for fitness entrepreneurs
- •Brief Social team on feature rollouts across channels like Instagram, Youtube, Tiktok, LinkedIn
- •Collaborate with Engineering and Data on feature adoption tracking
- •Develop host case studies and proof points for sales, email, social, and blog
- •Build Host (B2B) content library with thought leadership pieces, one-pagers, migration guides
- •Support Sales and Success with pitch decks, pricing sheets, and materials
- •Lead production on testimonial videos with Design
- •Partner with Sales and Success to host B2B networking events
- •Build email and in-app journeys guiding B2B Hosts from first touch through activation and growth
- •Develop strategy and content for monthly email newsletter for Hosts
- •Own Host email/in-app messaging rhythm targeting different use cases
- •Own onboarding education outside the product
Nice to Have
- •Experience at a marketplace business and/or early-stage startup
About SweatPals
SweatPals is a peer-to-peer marketplace connecting fitness communities and fitness enthusiasts.
Austin, TX, US
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Fitness