Senior Lifecycle Marketing Manager

Austin Office

Remote

Senior

Full Time

20 days ago

CRMlifecycle marketingretentiongrowthemail marketingsegmentationautomationstartup

Requirements

•5+ years of experience in lifecycle, CRM, retention, or growth roles, ideally in a fast-paced consumer or marketplace environment
•Deep expertise in segmentation, automation, experimentation, and behavior-based lifecycle strategy
•Fluent in tools like Customer.io, Hightouch, Braze, HubSpot, Iterable, or similar
•Strategic thinker who can design systems, not just campaigns
•Self-starter who proactively identifies opportunities, proposes solutions, and leads initiatives without needing hand-holding or constant direction
•Confident owning the lifecycle roadmap end-to-end
•Strong communicator and empathetic storyteller
•Reliable, accountable, and consistent with execution quality and hitting outcomes
•Experience influencing Product, Engineering, and cross-functional partners to ship impactful lifecycle improvements
•Comfortable operating as both a strategic leader and hands-on IC
•Startup-minded: scrappy, resourceful, and energized by ambiguity and fast growth

•Own the full lifecycle for Pals and Hosts across email, push, SMS, and in-app messaging
•Build onboarding flows that drive first RSVP and first host event
•Create segmentation, behavioral triggers, and win-back journeys across the user lifecycle
•Improve activation and retention through CRM experiments, personalization, and continuous optimization
•Partner with Product and Support to reduce friction and accelerate time-to-first-value
•Analyze lifecycle performance and iterate based on insights (activation %, repeat RSVP %, churn signals, NPS)
•Collaborate with Product, Engineering, and AI team to deliver personalized, dynamic user journeys at scale
•Own lifecycle strategy end-to-end, ensuring Pals and Hosts feel supported, successful, and motivated to return