USA
Remote
Senior
Full Time
3 months ago
💰$ 110,000 - $ 150,000
growth marketingperformance marketingsenior rolefull-timeequity
Requirements
- •6+ years in growth, performance, or acquisition marketing preferably in consumer or marketplace environments
- •Deep experience running and optimizing paid campaigns across Meta, TikTok, and Google
- •Strong analytical instincts with fluency in CAC, ROAS, CTR, conversion, and funnel diagnostics
- •Experienced with SEO, ASO, and acquisition-focused experimentation
- •Comfortable leading social direction with taste, consistency, and clarity
- •Self-starter who brings ideas, pushes work forward, and doesn’t wait to be told what to build
- •Confident operating with autonomy and owning results end-to-end
- •Can partner cross-functionally and influence without authority
- •Comfortable in an early-stage environment, scrappy, resourceful, and fast-moving
- •Motivated by measurable outcomes and excited to build the growth engine, not just run it
What You'll Do
- •Own paid performance marketing across Meta, TikTok, and Google optimizing CAC and ROAS
- •Lead the social media user acquisition strategy, weekly content calendar review, and light post QA
- •Develop creative briefs and partner with coordinators and designer to produce high-performing ad creatives in-house
- •Drive SEO and ASO to increase organic discovery and app growth, managing intern support for blog content
- •Improve acquisition funnels end-to-end, from landing pages to app store conversion and retargeting
- •Optimize high volumes of event catalogue pages to maximize conversion and design a system to operationalize the workflow at scale
- •Launch city-level and national growth campaigns that drive RSVPs, host leads, and GMV
- •Build repeatable, scalable playbooks across paid, social, and organic channels as Sweatpals expands into new markets
- •Build and optimize host acquisition funnels, segmentation, and targeting
- •Analyze performance data, share insights, and make fast, data-backed decisions
- •Own attribution, reporting, cohort analysis, and experimentation across top-of-funnel channels
- •Create and manage landing pages and lineup pages with Webflow freelancers and internal teams
- •Build and scale referral programs for both user and host acquisition
- •Ensure consistency across paid, organic, landing pages, and city-focused campaigns
- •Test, learn, and scale what works with a mindset of continuous improvement
- •Manage and mentor junior team members
Benefits
- •$110K – $150K total compensation
- •Meaningful equity
- •Full-time role
About SweatPals
SweatPals is a peer-to-peer marketplace connecting fitness communities and fitness enthusiasts.
Austin, TX, US
1 - 10
Fitness