United States
Remote
Senior
Full Time
19 days ago
growth marketinglifecycle marketingB2B SaaSremote
Requirements
- •Expertise with Braze, HubSpot or similar email marketing platforms, as well as in-app messaging tools like Appcues or similar tool
- •Strong understanding of user behavior and ability to craft personalized experiences that meet customer needs
- •Analytical skills with experience leveraging data to make informed decisions and optimize performance
- •Proven ability to work cross-functionally and communicate effectively with stakeholders across Growth, Product, Marketing, Creative, and RevOps teams
- •Strong organizational skills and ability to manage multiple priorities and deadlines simultaneously
- •Familiarity with data flow processes, segmentation strategies, and working with BI or RevOps teams to align on reporting and insights
- •5+ years of experience in growth marketing, lifecycle marketing, or demand generation, preferably in a B2B SaaS environment
- •Hands-on experience with Braze, Appcues, Segment or similar tools
- •Experience optimizing onboarding flows and driving user activation and conversion
- •Familiarity with A/B testing methodologies and tools
What You'll Do
- •Build, manage, and optimize the trial onboarding email flows using Braze to nurture users and increase trial-to-paid conversion rates
- •Design and implement in-app trial onboarding journeys using tools like Appcues and Chameleon to guide users through activation and adoption
- •Partner with Product Marketing and Product Managers to support key cross-sell initiatives with lifecycle campaigns
- •Monitor and analyze onboarding flows to identify friction points and areas for improvement, iterating based on data-driven insights to enhance conversion performance
- •Partner with Product Marketing and Product Management teams to ensure all onboarding content is accurate, engaging, and aligned with user needs
- •Work closely with the Creative team to develop visually compelling and brand-aligned imagery and assets for onboarding campaigns
- •Collaborate with RevOps and BI teams to ensure proper data integration, segmentation, and reporting, enabling personalized and effective onboarding experiences
- •Define and track KPIs for onboarding flows, including activation rates, conversion rates, and user engagement, to measure success and report results to key stakeholders
Benefits
- •Remote First work environment
- •Unlimited vacation in most of our locations
- •Great benefits including health, dental, vision and savings plan
- •Perks such as training reimbursement, WFH reimbursement, and more
- •Diverse and dynamic teams with challenging and exciting work
- •An opportunity to have a real impact on our business
- •A great range of social activities (both in person and virtual)
- •Optional in person meet-ups and the ability to travel to our international offices
- •Employee referral program
About Tempo
Tempo is the leader in time management, resource planning, and budget management for software engineering and product management teams.
Burlington, MA, US
250 - 500
Time Tracking