Requirements
- •Proven experience managing integrated marketing campaigns
- •Hands-on experience overseeing paid media budgets and performance
- •Strong commercial and analytical mindset
- •Excellent project management and organizational skills
- •Ability to manage multiple channels and stakeholders simultaneously
- •Clear, confident communicator with strong written and verbal skills
- •Data-driven decision maker with strong reporting capabilities
- •Result-oriented mindset
- •Bachelor’s degree in Marketing, Business, Communications, or a related field
- •5+ years of experience in marketing roles, preferably within SaaS, ecommerce, or digital products
- •Experience in product marketing or go-to-market strategy
- •Experience working in fast-paced, growth-oriented environments
What You'll Do
- •Plan, coordinate, and execute integrated marketing campaigns across multiple channels
- •Own campaign timelines, briefs, deliverables, and performance tracking
- •Ensure alignment across paid, organic, content, email, and product marketing efforts
- •Lead post-campaign analysis and performance reporting
- •Develop and execute ThriveCart’s social media strategy
- •Oversee content planning, scheduling, and engagement
- •Ensure consistent brand voice and positioning across platforms
- •Track growth, engagement, and conversion metrics
- •Oversee paid media strategy across platforms (Meta, Google, YouTube, etc.)
- •Manage budgets, targeting strategy, testing frameworks, and optimization
- •Collaborate with internal teams or external partners on creative and media buying
- •Monitor ROAS, CAC, LTV, and other key performance metrics
- •Lead go-to-market planning for new features and product launches
- •Develop positioning, messaging, and value propositions
- •Create enablement materials for sales, support, and customer teams
- •Ensure product benefits are clearly communicated across all marketing channels
- •Track KPIs across campaigns, paid media, and product initiatives
- •Provide clear reporting and actionable insights to the Director of Marketing
- •Continuously identify optimization opportunities
About ThriveCart
ThriveCart is the leading shopping cart, sales funnel, affiliate program and educational course creation platform empowering SMB's worldwide
Austin, TX, US
50 - 100
eCommerce