Remote - US
Remote
Senior
Full Time
💰$128,000 - $160,000
remotepartner marketingB2Benterprise cloudSaaSABMsalesforcePRMCrossbeam
Requirements
- •Full-time remote work schedule
- •6–8+ years of experience in Partner Marketing, Channel Marketing, Field Marketing, or B2B Demand Generation within the enterprise cloud or SaaS ecosystem
- •Demonstrated track record of co-marketing success with major cloud vendors, GSIs, SIs, or ISVs
- •Hands-on proficiency with Salesforce (SFDC), Partner Relationship Management (PRM) platforms, and account-mapping platforms (e.g., Crossbeam)
- •Strong analytical ability to manage operational budgets, enforce lead routing SLAs, and measure pipeline attribution/ROI
- •Exceptional cross-functional leadership, communication, and stakeholder management skills across sales, product marketing, and partner executive teams
What You'll Do
- •Develop data-driven multi-quarter co-marketing plans and joint GTM strategies with strategic partners to hit regional pipeline targets
- •Execute targeted account-mapping using platforms like Crossbeam to drive custom 1:1 ABM campaigns for elite partners and scalable digital toolkits for broader partner networks
- •Co-create compelling "better together" messaging, solution briefs, and branded assets with Product Marketing to showcase joint value propositions
- •Orchestrate high-velocity field campaigns, executive roundtables, workshops, and sponsorship presence at major industry flagship events to source new logos
- •Deliver turn-key, through-partner demand-generation programs and drive partner adoption of the Twilio Partner Portal for self-service execution
- •Equip partner sales and BDR teams with custom outreach playbooks, script templates, and email sequences to ensure rapid campaign follow-up
- •Enforce strict lead-routing governance rules and follow-up SLAs to minimize channel conflict and optimize lead-to-opportunity conversion
- •Manage partner marketing operational budgets, ensuring fiscal compliance and optimal ROI across co-marketing investments
- •Track and report on Partner-Sourced and Partner-Influenced pipeline performance within Salesforce (SFDC) for regular Quarterly Business Reviews (QBRs)
Nice to Have
- •Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
- •Experience delivering tailored Account-Based Marketing (ABM) frameworks and field events (CXO roundtables, executive dinners) for partner ecosystems
Benefits
- •competitive pay
- •generous time off
- •ample parental and wellness leave
- •healthcare
- •retirement savings program
- •equity plan
- •corporate bonus plan
- •health care insurance
- •401(k) retirement account
- •paid sick time
- •paid personal time off
- •paid parental leave
About Twilio
Twilio is a cloud communication company that enables users to use standard web languages to build voice, VoIP, and SMS apps via a web API.
San Francisco, CA, US
5000 - 10000
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