Senior Product Marketing Manager, Data

Remote - US

Remote

Senior

Full Time

8 days ago

💰$128,560 - $188,900

remoteproduct marketingdata productssenior

Requirements

•5+ years experience in product marketing or technical marketing.
•Experience in product marketing in the customer data, data warehouse, or customer experience technology space.
•Proven ability to synthesize complex, technical product features into simple, value-driven stories that resonate with both technical buyers and C-suite executives.
•Ability to clearly articulate complex concepts to leave a lasting impression.
•'Get under the hood' mindset with ability to understand data architectures, APIs, and CDP workflows.
•Strategic thinker with ability to build deep domain expertise through research and apply it to develop positioning, thought leadership, and marketing campaigns.
•Ability to enable and educate internal audiences to drive meaningful and actionable content.
•Project management skills to get things done.
•Enjoy working on impactful projects in a fast-paced environment.
•Belief that customer and employee experiences need to evolve with new technology.
•Bachelor’s degree or equivalent experience.

•Develop compelling, audience-specific messaging, positioning, and content that differentiates all of Twilio’s data products in the market.
•Build a deep understanding of customers and user personas through research and direct engagement to shape go-to-market strategy, use cases, and product roadmap.
•Lead cross-functional product launches working across Marketing, Product, Sales Enablement, GTM, and Support teams to drive awareness, demand, and usage of data products.
•Champion customers while influencing product development and ensuring alignment with customer needs through the Twilio Product Development Lifecycle (PDLC).
•Translate technical product features into differentiated narratives, customer outcomes, and value-driven proof points.
•Cultivate customer advocates in partnership with Customer Marketing to drive awareness through written case studies, blogs, and speaking engagements.

•Experience marketing highly technical platform products to developers, data engineers, and/or technical marketers.
•Excellent written and verbal communication skills.
•Continuous tracking of developments in the AI market including new AI models, buyer needs, and emerging use cases.
•Demonstrated ability to influence and build effective working relationships with all levels of the organization.
•Highly organized with ability to prioritize, run multiple workstreams, and deliver on deadlines in a fast-paced environment.