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    Senior Web Strategist

    Typeform
    Germany (Remote) ; Ireland (Remote); Netherlands (Remote) ; Portugal (Remote) ; Spain (Remote) ; United Kingdom (Remote) United States (Remote)
    Remote
    Senior
    Full Time
    6 months ago
    remoteSaaSSEOCROweb optimizationgrowth

    Requirements

    • Substantial hands-on experience in web optimisation, publishing workflows, CRO, and technical web fundamentals
    • Solid understanding of SEO best practices including technical SEO and on-page optimization
    • Comfortable managing the technical publishing process including CMS ownership and release validation
    • Strong data literacy to generate hypotheses, run experiments, interpret results, and translate insights
    • Experience collaborating across multiple disciplines such as Paid Media, SEO, Brand, Data, Rev Ops, and Product Marketing
    • Ability to thrive in a fast-moving growth/SaaS environment and prioritise between short-term wins and long-term platform stability
    • Excellent communication skills to influence stakeholders and explain complex issues simply

    What You'll Do

    • Build a clear, prioritised roadmap for the website covering conversion rate optimisation, technical improvements, publishing process enhancements, and site-health initiatives
    • Collaborate on SEO strategy and execution with SEO agency to identify keyword opportunities, optimize on-page elements, and implement site-wide architectural changes
    • Own hands-on execution of the web roadmap including homepage/pricing optimization, paid-media landing pages, SEO content publishes, technical SEO remediation, site-architecture improvements, and core web-vitals uplift
    • Manage the CRO experiment programme end-to-end including hypothesis generation, prioritisation, execution, result analysis, and roll-out of winning variants
    • Manage CMS, validate site changes, ensure releases are fast, high-quality, and error-free
    • Monitor and improve key web performance metrics like site speed, stability, core web vitals, bounce/exit rates, time-to-lead, sign-ups, and conversion rates
    • Establish strong feedback loops with SEO, Paid Media, Brand, PMM, Data, and Rev Ops to ensure alignment and optimisation
    • Reduce technical debt and friction by identifying pain points and working cross-functionally to eliminate bottlenecks
    • Help evolve the web function by building new capabilities and scaling the team and processes

    Nice to Have

    • Proven experience in a SaaS or high-growth organisation
    • Experience with SEO tools like Ahrefs, Semrush, Screaming Frog
    • Experience with personalisation platforms, automation frameworks, or advanced web-growth tactics

    About Typeform

    Typeform is a no-code SaaS platform offering tools that assist companies to engage with their audience and grow business.

    Barcelona, Spain
    500 - 1000
    Marketing & Advertising