United States (Remote)
Remote
Director
Full Time
25 days ago
💰$205,000 - $255,000
remoteperformance marketingsales-led growthaccount-based marketingevent-based lead generation
Requirements
- •Proven experience leading performance or growth marketing teams
- •Experience supporting sales-led or enterprise go-to-market motions
- •Strong track record building pipeline generation strategies
- •Experience managing cross-functional marketing programs
- •Experience implementing or operating Account-Based Marketing programs
- •Experience designing and scaling event-based lead generation
- •Strong understanding of marketing funnel optimization
- •Experienced people leader who builds strong, accountable teams
- •Comfortable building processes, measurement frameworks, and new operating models
- •Excellent communicator across marketing, sales, and executive stakeholders
- •Builder mindset — able to create structure in ambiguous environments
What You'll Do
- •Design and lead the marketing roadmap that supports sales-led and outbound growth motion
- •Develop the strategy that connects paid media, events, and ABM to pipeline generation
- •Partner with Sales and RevOps to define and optimize the marketing-to-sales funnel
- •Ensure marketing initiatives translate directly into qualified pipeline and deal velocity
- •Oversee and expand performance marketing capabilities beyond inbound
- •Manage and develop the paid media function
- •Optimize Search, Social, and Programmatic campaigns
- •Improve acquisition efficiency and ROI across channels
- •Build a repeatable event-to-pipeline engine
- •Design and test a portfolio of lead generation events
- •Establish measurement frameworks for event ROI
- •Work with Sales and Field teams to convert event engagement into pipeline
- •Develop early infrastructure for targeted enterprise acquisition
- •Stand up ABM tools and processes
- •Use paid media to warm target accounts and support outbound sales efforts
- •Align marketing programs with enterprise sales priorities
- •Act as the operational hub connecting marketing teams to pipeline generation
- •Collaborate with Web, Product Marketing, and Creative teams to optimize conversion
- •Ensure sales has the assets and enablement needed to convert leads
- •Define clear MQL criteria and handoff processes with Sales
Benefits
- •5-10% bonus depending on level and performance
About Typeform
Typeform is a no-code SaaS platform offering tools that assist companies to engage with their audience and grow business.
Barcelona, Spain
500 - 1000
Marketing & Advertising