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    Web Optimization Lead - UK

    Typeform
    United Kingdom (Remote) United States (Remote)
    Remote
    Senior
    Full Time
    3 months ago
    remoteSaaSgrowthweb optimizationCROCMS management

    Requirements

    • Substantial hands-on experience in web optimisation, publishing workflows, CRO, and technical web fundamentals (site performance, core web vitals)
    • Comfortable managing the technical publishing process including CMS ownership, release validation, operational reliability, and zero downtime
    • Strong data literacy: ability to generate hypotheses from data, run experiments, interpret results, and translate actionable insights
    • Experience collaborating across multiple disciplines: Paid Media, SEO, Brand, Data, Rev Ops, and Product Marketing
    • Ability to thrive in a fast-moving growth / SaaS environment and prioritise between short-term wins and long-term platform stability
    • Excellent communication skills to influence stakeholders, explain complex web/technical issues simply, and build alignment

    What You'll Do

    • Build a clear, prioritised roadmap for the website covering CRO, technical improvements, publishing process enhancements, and site-health initiatives
    • Own hands-on execution of the web roadmap including homepage/pricing optimisation, paid-media landing pages, SEO content publishes, technical SEO remediation, site-architecture improvements, and core web-vitals uplift
    • Manage the CRO experiment programme end-to-end: hypothesis generation, prioritisation, execution (A/B or multivariate tests), result analysis, and roll-out of winning variants
    • Manage the publishing workflow: CMS management, validate site changes, ensure fast, high-quality, error-free releases
    • Monitor and improve web performance metrics like site speed, stability, core web vitals, bounce/exit rates, time-to-lead, sign-ups, and conversion rates
    • Establish feedback loops with SEO, Paid Media, Brand, PMM, Data, and Rev Ops to align and optimise site architecture and content
    • Reduce technical debt and friction by identifying pain points and working cross-functionally to eliminate bottlenecks
    • Contribute to evolving the web function by building new capabilities and helping scale the team and processes

    Nice to Have

    • Proven experience in a SaaS or high-growth organisation
    • Experience with personalisation platforms, automation frameworks or advanced web-growth tactics

    About Typeform

    Typeform is a no-code SaaS platform offering tools that assist companies to engage with their audience and grow business.

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