Lead Specialist, Audience Development & Fundraising (Contract)

Remote

Senior

Full Time

about 1 month ago

💰$118,361 - $182,658

remotecontractfundraisingaudience developmentnon-profit

Requirements

•Proven experience managing and analyzing individual giving programs balancing acquisition, retention, and upgrading
•Experience with audience segmentation, data analysis, and managing complex donor journeys
•Comfortable working with donor KPI metrics to drive strategic decisions
•Experience managing external fundraising agencies
•Experience launching and managing paid acquisition and lead generation campaigns across multiple channels
•Proficiency in donor retention, mid-level upgrade strategies, and individual donation management
•In-depth knowledge of supporters, market, and charity sector for global fundraising trends
•Understanding of tax-smart giving vehicles such as Donor-Advised Funds (DAFs)
•Strong organizational and project management skills
•Excellent communication and collaboration skills
•Proactive and results-oriented approach with commitment to continuous improvement

•Coordinate donor acquisition initiatives through digital outreach, multi-channel direct response, and audience expansion
•Lead portfolio initiatives to maximize donor lifetime value, balancing retention and attrition-reduction
•Partner with Fundraising and Product teams to optimize donor experiences and lifecycle journeys
•Design tailored donor journeys to support lead generation, conversion, and retention
•Develop upgrade and cross-sell strategies to increase donor lifetime value
•Oversee campaign implementation, data selections, and segmentation
•Refine supporter touchpoints ensuring donor-focused communications across channels
•Monitor KPIs, produce reports, and adjust tactics to meet revenue and volume targets
•Support forecasting, performance projections, and ROI tracking
•Partner with data team for strategic analysis
•Collaborate in donor research initiatives to inform program improvements
•Support Audience Strategy team to enhance donor retention and upgrade opportunities
•Work closely with Fundraising colleagues to ensure coordinated, strategic, supporter-centric activities