Lifecycle Communications Manager (Remote - Work from Anywhere)

Remote - From Anywhere•Global

Remote

Mid Level

Full Time

29 days ago

remotemarketingmid_senior_levelfull_time

Requirements

•3-5+ years of experience in lifecycle, retention, or email marketing
•Proven experience with marketing automation platforms (e.g., Braze, Iterable, Hubspot, etc.)
•Hands-on experience building and managing complex, multi-channel customer journeys
•A dedicated workspace
•A reliable internet connection with the fastest speed possible in your area
•Alignment with Our Values and the Xapo Values-Driven Leadership principles

•Design and map the end-to-end member lifecycle journey
•Develop a multi-channel communication strategy (email, in-app, push, SMS) to engage and retain members
•Create the roadmap for testing, experimentation, and learning to continuously improve performance
•Develop a testing strategy to optimize messaging, copy, visuals, sequencing, etc.
•Build, manage, and optimize automated and personalized communication campaigns
•Partner with the content team to create compelling, on-brand copy tailored to different cohorts, behaviors, and channels
•Coordinate with product, CCG, content, design, and data teams to ensure a seamless experience
•Define and track key performance indicators (KPIs) like open rates, click-through rates, conversion, and churn
•Analyze campaign performance and user data to identify insights and opportunities for optimization
•Report on the impact of lifecycle programs to stakeholders

•Strong understanding of customer segmentation and personalization strategies
•Analytical mindset with the ability to interpret data and translate it into actionable insights
•Strong editorial judgment and a high bar for creative excellence
•A/B testing and experimentation experience
•Strategic thinker with strong project management abilities