NAMER
Remote
Senior
Full Time
10 days ago
💰$ 192,000 - $ 287,000
AI-forwardB2B SaaSMarketing OperationsLeadershipRemote
Requirements
- •7+ years of experience in marketing operations, RevOps, or demand generation operations within a B2B SaaS environment
- •4+ years in a leadership position mentoring and upleveling individual contributors
- •Experience rebuilding or significantly transforming marketing operations and GTM systems in a high-growth B2B SaaS environment
- •AI-forward thinking about operations, automation, workflows, and scale
- •HubSpot expert with deep production experience across lead scoring, routing, lifecycle management, and campaign operations
- •Understanding of operational complexity supporting multiple customer segments from SMB to enterprise
- •Experience with large-scale lead volumes and designing systems for speed, accuracy, and visibility
- •Comfort balancing long-term systems architecture with short-term business needs and fast execution
- •Deep experience with marketing automation, CRM systems, lead routing, attribution, campaign operations, and reporting infrastructure
- •Experience partnering with Marketing, Sales, and RevOps to improve funnel performance and operational efficiency
- •Highly analytical with comfort working with funnel metrics, campaign performance data, conversion rates, attribution models, and pipeline reporting
- •Experience managing complex workflows and building scalable systems supporting growth across multiple teams and channels
- •Detail-oriented and process-driven but pragmatic in fast-paced environments
- •Clear communication with technical and non-technical stakeholders translating operational complexity into actionable insights
- •Thrives in a remote, asynchronous environment balancing strategic thinking with hands-on execution
What You'll Do
- •Own and optimize marketing operations infrastructure including campaign operations, lead management, attribution, automation, and reporting
- •Partner with Demand Gen, Product Marketing, Sales, and RevOps to ensure seamless lead flow, accurate data capture, and efficient funnel management
- •Build and maintain scalable processes and systems that improve campaign execution, reporting accuracy, and operational efficiency
- •Manage marketing automation and CRM workflows including lead scoring, routing, lifecycle management, segmentation, and nurture programs
- •Develop dashboards and reporting frameworks that provide visibility into funnel performance, campaign effectiveness, pipeline contribution, and ROI
- •Identify operational bottlenecks and proactively recommend improvements that increase speed, scalability, and marketing impact
- •Support experimentation and growth initiatives by ensuring clean data, reliable attribution, and operational readiness
- •Document processes, establish operational best practices, and create durable systems that allow the marketing organization to scale effectively
- •Collaborate with external vendors and internal systems teams to evaluate, implement, and optimize marketing technology and tooling
- •Help drive alignment across Marketing, Sales, and RevOps through strong communication, operational rigor, and shared visibility into performance metrics
About Zapier
Zapier is an IT company that provides integrations for web applications for use in automated workflows.
San Francisco, CA
500-1000
IT